Health PartnersMade Human

Health Partners is a non-profit, members owned health insurer that’s been keeping South Aussies healthy for over 85 years. In a bit of a samey-samey feeling category, they’re genuinely a different kind of player. Less jargon. Less stuffy. Less corporate behemoth. More human. So, the simple truth behind the genesis of the brand became the same simple truth behind the platform. Take health insurance, make it more humany (if that’s not a word, it is now). Much like the organisation itself, the campaign takes all the clinical, rational, and sometimes mundane parts of health insurance like getting your eyes checked, picking up a prescription, and taking your kid for a shot, and embraces them in all their neck cracking, tooth checking, bone mending and omm humming glory.